POLICY LeadYards RESPECTS YOUR PRIVACY Protecting your privacy is very important to us. Customers like you have trusted us with their insurance needs since 2017, and we take our obligation to safeguard and secure your personal information very seriously. We want you to understand how we protect your privacy and when we collect and use your information.
SUMMARY This summary tells you the basics of our privacy commitment to you-how we collect and use your information, how we protect it, and who can see it. You should read the entire privacy policy below for full details.
1. We obtain personal information from you directly, from your transactions with us, and from third parties
2. such as state motor vehicle departments.
3. We do not collect personally-identifying information from you when you visit our Web site or online services unless you affirmatively provide it to us.
4. We do not allow third parties to collect personally-identifying information from your computer or mobile device when you visit our Web site or use our online services.
5. We do not and will not sell your personal information.
6. Any third parties who perform services for us are required to safeguard any customer information and may only use it regarding performing those services.
7. We extensively secure and limit access to your information.
8. We protect information about potential, current, and former policyholders.
THE INFORMATION WE COLLECT Non-public personally identifiable information (“Information”) is information that identifies you and is not available to the general public. The following sections tell you more about how and when we collect your Information. INFORMATION WE OBTAIN FROM YOU During the quoting, application, or claims handling processes you may give us Information such as your:
If you gave us your email address, LeadYards may use it from time to time to notify you of such things as new services, special offers, or to confirm transactions. If you do not wish to be contacted by email for non-policy related communications, you may unsubscribe by following the instructions at the bottom of any LeadYards email you receive. If you are a policyholder, you can log in to your account at LeadYards.com, click on “Update Email Preferences” on the right side of the screen and choose the level of communication you’d like to receive from us. If you have not yet enrolled online, you will need to enroll with LeadYards.com to update your email preferences. INFORMATION ABOUT YOUR TRANSACTIONS We may collect Information about your transactions and experiences with us and others, such as your payment history, claims, coverage, and vehicle changes. INFORMATION FROM THIRD PARTIES We may receive Information about you from consumer reporting agencies, which provide us with motor vehicle reports, claim reports, and/or credit information where permitted by law. When you ask for a rate quotation, we may obtain credit information if permitted by applicable state law. Our sales and service representatives do not have access to the details of your credit information. Other companies who view your credit report will not see the LeadYards inquiry. It will be visible only to you. Our inquiry will not affect your credit score or credit rating. If you commit to purchase a policy with LeadYards, we will also confirm your motor vehicle record and claims history. As permitted by law, we may also review your motor vehicle record, claims history, and/or credit information in connection with any renewal. LOCATION SERVICES Your current location is only used if you permit our services to do so. If you allow your location to be obtained using a LeadYards app, or with a browser, we will use this information to return your estimated location. We use this information solely to distinguish your current location and not to identify you. LeadYards does not automatically track your location. ACCESS TO AND CORRECTION OF PERSONAL INFORMATION If you are a resident of Arizona, California, Connecticut, Georgia, Illinois, Maine, Minnesota, Montana, Nevada, New Jersey, North Carolina, Oregon, or Virginia, you have the right to request access to and correction of the personal information that we have collected from or about you. To do so, simply contact LeadYards’s customer service department. If you’d like to correct information that you provided to us, our representative will make the appropriate adjustments to LeadYards’s records. If you wish to correct personal information provided to LeadYards by a third party (such as a credit rating agency) the representative will provide you with the applicable third party’s contact information. Upon the request of residents of other states, we will take reasonable steps to verify the accuracy of the personal information in our records. THE INFORMATION WE DISCLOSE Information about our customers or former customers will only be disclosed as permitted or required by law. Information about you that has been collected is maintained in your policy and or claims records. We use this Information to process and service your policy; to settle claims; with your consent; or as directed by you. We may also disclose it to persons or organizations as necessary to perform transactions you request or authorize. Information about our former customers and about individuals who have obtained quotes from us is safeguarded to the same extent as Information about our current policyholders. Following are some examples of how we may disclose Information: We must exchange Information about you with our agents, investigators, appraisers, attorneys, and other persons who are or will become involved in processing your application and servicing your policy or any claims you may make. When you are involved in a claim, policy information is provided to adjusters and the businesses that will repair your vehicle. We may share Information with persons or organizations that we have determined need the Information to perform a business, professional, or insurance function for us. These include businesses that help us with administrative functions. If the law in your state permits, we may share Information with financial institutions with which we have a joint-marketing agreement. All of these entities are obligated to keep the Information that we provide to them confidential and to use the Information only for the purpose for which the Information was provided. Information may be provided to organizations conducting actuarial research or audits. In this case, you will not be individually identified in any research report. The organization must agree not to redisclose the Information and the Information will be returned to us or destroyed when it is no longer needed. We may also share your Information for other permitted purposes, including:
CONFIDENTIALITY AND SECURITY We restrict access to your Information to employees who we have determined need it in order to provide products or services to you. We train our employees to safeguard customer information, and we require them to sign confidentiality and non-disclosure agreements. We maintain strict physical, electronic, and procedural safeguards to protect your Information from unauthorized access by third parties. ADDITIONAL INFORMATION FOR OUR INTERNET USERS We continuously improve LeadYards.com. We are interested in how visitors use our website, what they like and dislike, and where they have problems. We may gather data on how users navigate our site so we can make LeadYards.com an easy place to do business. Our tools may gather data such as what browser a person uses or even what pages are most popular. We may also use this data, in aggregated or anonymized form, to offer you content, products, or services we hope will interest you. We use cookies to improve your experience while using LeadYards.com and our internet apps. Cookies are small files that are stored on your computer. They help us personalize your experience when you return to our website, and they are required for certain portions of our website. Most browsers let you determine whether or not you accept our cookies. If you don’t use cookies, you won’t be able to use certain LeadYards.com features, such as the “remember me” function for policyholders that lets you store your User ID so you don’t have to input it every time you log in from the same computer. LeadYards.com may place small pieces of computer code (embedded objects) on our pages to help our advertising partners count how many customers they referred to our site. We may use these objects to track how many referred customers actually get a rate quotation. We may also use objects placed on other sites to monitor your exposure to our advertising or other offers online. These objects don’t collect any personally identifiable information about you. You can opt out of our advertising service provider(s) and other companies’ tracking cookies used for interest-based ads by visiting the Digital Advertising Alliance’s . We also provide some links to third-party websites that are not owned by LeadYards. LeadYards has no control over their privacy practices and assumes no responsibility in connection with your use of their websites. We recommend that you check the privacy policy of any website before you provide any personally identifiable information. ADDITIONAL INFORMATION FOR USAGE-BASED INSURANCE PROGRAM USERS Additional information for policyholders enrolled in our usage-based insurance program is included in the agreement provided upon enrollment in the program. CALIFORNIA RESIDENTS Under the California Consumer Privacy Act (“CCPA”), California residents have the following rights: (1) the right to know, which is the right to request that LeadYards disclose what personal information we collect, use, and may disclose about them; (2) the right to delete, which is the right to request that we delete personal information that is collected or maintained by LeadYards; and (3) the right to non-discrimination, which is the right to be free from discrimination for exercising any consumer rights under the CCPA. We may limit our responses to any requests under the CCPA as permitted by law. To exercise your rights to know or delete under the CCPA, please click here or call us toll-free at 877-832-0937. For verification purposes only, we will collect a limited number of personal identifiers, send those securely through a verification system, ask you follow-up questions through our online portal or representative, and then confirm whether your identity has been verified. You may also designate an authorized agent to make a request to know or delete on your behalf. To designate an authorized agent, you must provide the natural person, or entity registered with the California Secretary of State, with written permission to submit such a request. You (or your agent) will still be required to verify your identity. However, if an authorized agent has been provided with power of attorney in accordance with the California Probate Code, then no additional written authorization is required. All agents must submit proof to LeadYards that they have been authorized by any consumer(s) to act on their behalf. NOTICE OF COLLECTION FOR CALIFORNIA RESIDENTS: In the 12-month period prior to the effective date of this Privacy Policy, we have collected the following categories of personal information:
We collect each of the above categories of information for a variety of purposes, including:
In the 12-month period prior to the effective date of this Privacy Policy, we have disclosed all of the above categories of personal information to service providers that assist us in providing insurance-related services, which include offering quotes, processing applications (both employment and insurance), and claims handling. If you are involved in an accident with another insured individual, we may have to share your information for the permitted purpose of handling that incident. We may also have to share your information with our reinsurers, excess insurers, insurance-support organizations that help us detect and prevent fraud, state insurance departments and other governmental and law enforcement authorities (where required by law or to protect our legal interests or in cases of suspected fraud or illegal activities), with consumer reporting agencies as permitted by law, and if ordered by subpoena, search warrant or other court order. We may disclose personal information to service providers involved in our marketing, verification, data-processing, risk-assessment, security and antifraud efforts, and as required or permitted by federal or state law. For additional information regarding the categories of personal information we have disclosed and the categories of entities with which we have disclosed such information, please see “The Information We Disclose,” above. We have not sold consumers’ personal information in the 12-month period preceding the Effective Date of this Privacy Policy. Please feel free to contact us with questions or concerns regarding our privacy policy and practices by emailing us at admin@LeadYards.com or calling us at 1 888 288 8119. CHANGES TO THIS PRIVACY POLICY We may modify our privacy policy from time to time. The most recent version is always posted at LeadYards.com. When we make changes, we will revise the date at the bottom of this Privacy Policy. ALTERNATIVE FORMAT This policy can be accessed in an alternative format by contacting a LeadYards representative at 1 888 288 8119. WHAT TO DO IF YOU HAVE PRIVACY OR SECURITY CONCERNS If you have a concern about privacy or security at LeadYards, we want to hear about it by mail or email. Please write to us at: Privacy Administration LeadYards 634 W Grand River Ave, Williamston, MI 48895 or email us at admin@LeadYards.com. This Privacy Policy applies to all of the following LeadYards companies:
The Effective Date of the revised Privacy Policy is January 1, 2020.